Christmas closing_December2015

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Have a fun and safe thanksgiving_emailblastholiday from Advantage

Check out these recently added products


NEW! Epson Dye-Sublimation Printers

  • F6200—Entry-level with speeds up to 634 ft2
  • F7200—High-performance printer with speeds up to 634 ft2
  • F9200—High-speed roll-to-roll productivity with speeds up to 1,044 ft2

Ask your Advantage sales representative for details!


New laminate for UV Prints!

Opti-Koat Polyester Gloss UV Ink Laminate

• Designed to enhance digital images such as labels, decals and other identification pieces
• Excellent wet-out characteristics
• Intended only for flat surfaces printed with a UV printer






Latex-compatible banners now in stock!

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If you haven’t noticed, look at your Windows 7, Windows 8 or Windows 8.1 system tray. There is probably a new icon there, and when you move your mouse over it, it says “Get Windows 10”. If you don’t have this, and have a licensed copy of one of these OS versions, you should see it soon. Windows 10 is the upcoming version of the near-universal Windows Operating System. Building on the benefits and strengths of Windows 7 & 8.1, Windows 10 should improve usability, improve response time and be everything a new OS should be. However, while most standard software will function under Windows 10 from Day 1, Industry-Specific software and plugins may not. We will take a look at some of the improvements, and help you decide whether or not you should upgrade sooner rather than later. The upgrade is free, but only if purchased within 1 year of release (July 29, 2015; if you’re curious). (Link:


Windows-10 Product Family

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•  5-color Direct-to-Garment Printer
•  All new Ultrachrome® DG inks
•  Revolutionary EPSON PrecisionCore® TFP® Print Head
for extreme print quality and production speeds
•  Maximum resolution of 1440 x 1440 dpi for white ink
and 1440 x 720 for color inks
•  Large garment imaging area up to 16″ x 20″
•  Designed for simple maintenance and high reliability
•  Garment Creator imaging software included
•  Free one-year of coverage under the Epson Preferred Protection Plan

Contact your sales representative for details and pricing!

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Mimaki recently discontinued the tried and true JV33 and its print-and-cut variant, the CJV30. These had been on the market for several years, and recently received a facelift and upgrade in the new JV & CJV series. Both lineups come in a 150&300 version, the 150 being the most direct evolution of the previous model, as they have a single (but new model) Epson 8-channel printhead. The 300 series improves with a second printhead, giving identical quality at nearly twice the speed. These new heads give both a smaller minimum and larger maximum drop size, giving you higher detail and high resolutions, or more coverage and low resolutions. Due to increased speed, Mimaki has developed a new bulk ink system (MBIS3). The new system utilizes 2L eco-friendly bags of ink, rather than 440ml cartridges. These are also interchangeable, meaning you can run cartridges and bulk in any combination you want. The nice thing is they still use the same inksets as previous generations (SS21 & ES3) meaning the inks are interchangeable if you have a last generation Mimaki printer (note: ES3 White and Silver will not be available on these printers). They are also ready to run Mimaki’s sb53 Dye Sublimation inks, and all the components to adjust the head are contained in the initial packaging. The MBIS3 is standard on the JV300 and optional on the JV150 and CJV300/150

Control Panel

The color multi-line display makes menus and tests/cleanings easier to access, as well as showing you more information at a glance. The ink levels and cartridge usage are displayed directly on the main control panel, along with media size. While lifelong Mimaki users may have a slight learning curve to the new control panel, the conveniences will more than make up for it.


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Ice Cream TruckWhat is a point-of-purchase (or POP) display? It is an inexpensive advertising sign that is typically positioned next to an actual product. These may often be viewed while waiting for something, such as standing in line at a store checkout, deli, movie theater, or amusement park. Ice cream trucks rely on point-of-purchase displays on vehicles.  It is also the primary signage for roadside produce stands.

POP displays have several advantages over permanent and more expensive signs. One of the biggest advantages is that they provide high returns on investments.  The relatively inexpensive cost and having the product right by the sign helps make for an easy sale.  POP advertising is more important than ever before for today’s retailers. Studies by POPAI (Point of Purchase Advertising International) reveal that when it comes to brand products, about 70 percent of the sales are made in-store and that when POP advertising is used, in-store purchases have improved by as much as 65 percent.

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eE33GidIn order to talk about color and color spaces, we need to have a base agreement on how colors are made. There are two predominant methods of creating color: additive color and subtractive color. Additive color mixes different wavelengths of light. The presence of all wavelengths of light create white. Subtractive color uses color pigments to absorb light, so the reflected wavelengths form a certain color. The presence of all pigments will absorb all wavelengths (in theory) and will create black (grey in reality). In real world terms, your monitor produces color with certain wavelengths of light (additive color), while your printer produces color by layering pigments (subtractive color). Our primary colors in additive color are RGB, while subtractive color uses CMY(K).

We use three properties to define a color: Hue, Chroma, and Lightness. These define what wavelength of light creates them (Hue), how intense the color is (Chroma), and the distance from white and black it is (Lightness). By varying these three factors, we create every color visible to the human eye (and then some).

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Dye-Sublimation is the process of transferring dye to polyester or other synthetic fabric by converting the solid of the ink into a gas using heat and pressure. Most often, the printer prints onto a specialty transfer paper, which is then transferred or sublimated onto the fabric in a heat press. During the process, the ink bonds with the fibers of the media.  This process is unlike other inkjet printing technologies where there is just a layer of ink on top of the media.

Dye-Sublimation is becoming a growing industry of inkjet printing in North America.  (It already has a strong foot hold in Europe and South America.)  More and more countries are requiring dye-sublimation for apparels due to it being less harmful than solvents, as well as its eco-friendly and biodegradable properties.

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